What if there was a job search strategy that works? One that does not leave you feeling like tapping in the dark, hoping for your resume to get past an Applicant Tracking System? Hoping for your application to be one of the 4-6 lucky ones selected for an interview out of all the hundreds of resumes submitted.
There’s a formula to beat all that, and it's through networking to find a new job—in this blog, I’ll share the formula that will help you achieve that.
The 12×12 Job search strategy
This is a job search strategy that works. I call it the 12×12 Strategy. It has been proven successful over and over in my work with my clients no matter their background and industry. It is a proactive job search strategy that puts you in charge of the process and will not leave you feeling at the mercy of recruiters.
Now, let’s face it: A job search is a numbers game – no matter which way you go about it. So, I set out to find the “magic” number at which networking efforts turn into a job offer. I found that the tipping point is reached right around the time you make 12 connections at each of your top 12 organizations. And that is why I call it the 12×12 Strategy.
Here is how it works in five easy steps:
Step 1: Focus on your top 12 organizations
Find the top 12 organizations you would love to work for. Ones that represent truly great places to work for you. Research these organizations, their products/services, mission, vision, competitors, company news, and set up Google alerts. Researching these companies will take your networking conversations to another level.
Step 2: Network with 12 people at each organization
Identify 12 people at each of these companies who do what you want to do, are one level above that position, or a decision-maker in the same department. Connect with these people via LinkedIn or email. The goal is to build a genuine professional relationship. Focus on asking for advice.
Stay away from asking for a job – assuming these are strangers, you have not built a strong enough relationship for such a big ask just yet.
Step 3: Ask for an informational interviews
Once you established a relationship, it is time to ask for an informational interview. The goal is to conduct a minimum of 12 informational interviews with the people you have identified at your top 12 organizations. Here is a sample message of how to request an informational interview:
Hi [Name],
Thanks for the advice you have been sharing with me. I appreciate your insights and find your career path inspirational.
I would love to learn more about your perspective on [industry] and what it is like to work at [company]. Would you have just 15 minutes to talk via video call so that I can ask you five questions?
I can only imagine how busy you must be, and your time is very much appreciated. No worries if it is too much right now. Either way, I hope we can stay in touch.
Best regards,
[Name]
Step 4: Ace your informational interview
Prepare and make the most of your informational interviews:
- Research the company: Knowing what is going on with their company communicates you value the precious time being given, and the knowledge will make for a more productive conversation.
- Research the person you will be talking to: Knowing a little bit about them will help you build rapport quickly.
- Prepare five questions that you will ask them. Here are my top five informational interview questions:
- I hear a lot about your company in the news, but I would love to hear more about why you love working there. What is your favorite part?
- What is the biggest challenge you/your team are/is currently facing?
- Are there any publications or resources you would recommend to someone interested in learning more about your field/industry?
- How would you approach the next steps in my career research if you were me?
- Whom would you suggest I talk to to continue with my research?
The last question is the most important one to ask. It will provide you with a warm lead to the next one (or two) contacts to reach out to. You will be surprised how quickly your network grows and expands.
Step 5: The direct ask for help in your job search
Send a thank-you note after each informational interview, stay in touch, and keep the conversation going. Now that you established a solid relationship with your networking contact, you can make a more direct ask for help in your job search. Express your interest in working for their company and let them know you would appreciate it if they would inform you of future openings.
You will quickly see that the work you put into building these relationships pays off, and you might be surprised how open others are to helping you in your job search. Now you are well on your way to landing a job at a company you would love to work for.
Bonus tip: Using networking to find a new job
Stay on top of your networking efforts by using a networking tracker that helps you remember when to follow up with them. If you would like a free copy of my networking tracker, send me an email or schedule your free 30-minute career clarity consultation.
FAQs About networking to get a job
Do People Get Jobs Through Connections?
Absolutely! Many people land jobs through connections. In fact, it’s one of the most effective ways to get hired. When you’re referred by someone within a company, it can help you bypass some of the traditional job search hurdles, like sifting through endless online applications and dealing with Applicant Tracking Systems (ATS). Connections can get your foot in the door, and often, companies trust referrals more than cold applications because they come with a built-in recommendation.
When Networking, What Should a Job Seeker Tell People?
When networking, a job seeker should be clear and specific about what they’re looking for. Instead of just saying, "I'm looking for a job," try something like, "I'm looking for a marketing manager role in a tech company where I can use my skills in content strategy and digital campaigns." Share your strengths, what kind of roles you’re targeting, and why you're passionate about that field. Be sure to mention any recent projects or successes that showcase your skills. This way, people can think of specific opportunities or contacts that align with your goals.
Why Is Networking One of the Best Ways to Get a Job?
Networking is one of the best ways to get a job because it connects you with real people who can advocate for you. Unlike applying online, where your resume might get lost in a sea of applicants, networking gives you a personal connection that can lead to referrals and insider information about job openings. Plus, networking helps you build relationships, which can lead to future opportunities, even if they don’t result in an immediate job offer. It’s a proactive way to find jobs that might not even be advertised, giving you a competitive edge.
About the author
I’m Theresa White, a Career Clarity Coach, Job Search Strategist, and President of Career Bloom. With a background in Recruiting, Human Resources, and Management
After struggling with career uncertainty and the fear of starting over, I finally discovered my true calling and found a job that makes me excited to wake up every day. This clarity transformed my career and filled me with joy, knowing I’m doing work that truly matters. How did I achieve this? By gaining crystal-clear insight into my purpose. It’s easier than you might think, and I’m passionate about guiding my clients through this discovery process to help them find their ideal career.
Connect with me on LinkedIn, listen to the Career Clarity Unlocked Podcast, or schedule your free 30-minute career clarity consultation.
Final Thoughts
Networking is more than just a job search tactic; it's your gateway to new opportunities and a faster path to landing your next role. By presenting your brand story effectively, you not only make yourself memorable but also increase your chances of getting referrals and job offers. If you need support in crafting and presenting your brand story to stand out and open doors, don't hesitate to reach out. Together, we can maximize your networking potential and help you land your dream job even faster.
Resources
- Steps to building your personal brand story for a successful career change
- 5 Ways to Land A Job Faster With a Focused Job Search
- Find the skills that energize and motivate you. The ones that make you say, "I want to do this every day!"
- The quickest way to land your dream job? Get career clarity
- Secrets to Career Happiness
Join my free masterclass to start your career change in 3 simple steps, and discover the proven path to finding a career you truly love!
👉 Ready for career clarity in record time? Request a free consultation with me today.
